The Saint John Hotel Association is a member-driven association, representing 11 members and 1156 guest rooms in the Saint John area. The Association was established in 2007 to implement legislation to collect a Destination Marketing Fee (DMF) and be a catalyst in the formation of the public-private Destination Marketing Organization (DMO). The Association is a recognized leader in Saint John’s $250-million tourism industry.


The Saint John Hotel Association is the voice for the hotel, motel and bed & breakfast industry in Saint John. We believe tourism is critical to the success of our community and that a healthy tourism sector results in a proud, vibrant community for everyone. Our mandate is to advocate for tourism and to grow tourism revenue for Saint John and the province as a whole.


Our priorities include:

  • Working to engage the community and build excitement about the value of tourism
  • Contributing to the growth of the tourism sector
  • Growing tourism revenue in Saint John and the province overall.

We’d love to hear from you.

Danielle Timmons
Saint John Hotel Association

Members & Governance

We are guided by our members, values and priorities.

Read more about member information and the structure of the association here.

Considering a visit to Saint john?

From whale-watching on the Bay of Fundy, to fine dining and shopping, check out Discover Saint John’s website for all the information you need to plan your trip.



Saint John is no longer becoming. Saint John has arrived. We’re working to introduce the world to our city. We’re proud of what’s happening here. We’re helping to build and grow our city.

This is your Saint John. Discover the Wins.